グローバルネット調査 コムスコアニュース(2011年1月~3月)

2011年3月17日
レストン、アメリカ コムスコア、2011年2月での米国におけるオンライン・ビデオ視聴率ランキングを発表。
ユニーク視聴者数によるトップ10ビデオコンテンツ・プロパティ・ランキング
インターネット視聴率のグローバル・リーディング・カンパニー、コムスコア社のビデオ視聴率「Video Metrix」によれば、2011年2月米国では、「Google Sites」が傘下の「YouTube.com」への視聴に牽引されて、1億4,110万のユニーク視聴者を獲得してオンライン・ビデオ・プロパティのトップにランクイン。第2位は「VEVO」で4,900万人、次いで「Microsoft Sites」4,880万人、「Yahoo! Sites」4,670万人、「Facebook」4,670万人となっている。「Google Sites」は、視聴セッション数では18億と過去最高を記録し、その月間平均視聴時間は262分(4.4時間)となっている。(アブストラクト)

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 141.1 million unique viewers. VEVO ranked second with 49.0 million viewers, followed by Microsoft Sites with 48.8 million, Yahoo! Sites with 46.7 million, and Facebook.com with nearly 46.7 million. Google Sites had the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes, or 4.4 hours.

Top U.S. Online Video Properties by Video Content Views
Ranked by Unique Video Viewers
February 2011
Total U.S. Home/Work/University Locations
Source: comScore Video Metrix
Property Total Unique Viewers (000) Viewing Sessions (000) Minutes per Viewer
Total Internet : Total Audience 169,646 5,038,485 816.4
Google Sites 141,065 1,829,662 261.6
VEVO 48,998 222,110 81.2
Microsoft Sites 48,812 297,731 46.5
Yahoo! Sites 46,714 200,088 36.3
Facebook.com* 46,661 170,319 18.5
Viacom Digital 45,214 229,856 74.2
AOL, Inc. 38,773 137,362 23.1
Turner Digital 27,447 87,652 25.3
Hulu 27,257 143,461 224.3
NBC Universal 24,185 53,136 20.4

*Facebook.com experienced a positive step-change in its data this
month due to the inclusion of an additional video serving location that
was not previously credited to Facebook.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 3.8 billion video ads in February, with Hulu generating the highest number of video ad impressions at more than 1.1 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 548.3 million ad views, followed by ADAP.TV (396 million) and SpotXchange Video Ad Network (343 million). Time spent watching videos ads totaled 1.7 billion minutes during the month, with Hulu delivering the highest duration of video ads at 454 million minutes. Video ads reached 42 percent of the total U.S. population an average of 30 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.

Top U.S. Online Video Properties by Video Ads* Viewed
Ranked by Video Ads Viewed
February 2011
Total U.S. Home/Work/University Locations
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 3,829,869 1,661 30.2 42.0%
Hulu 1,131,047 454 48.1 7.8%
Tremor Media Video Network** 548,323 336 9.0 20.1%
ADAP.TV** 395,864 236 8.2 16.1%
SpotXchange Video Ad Network** 342,878 217 9.7 11.7%
Viacom Digital 284,767 131 11.7 8.0%
BrightRoll Video Network** † 273,190 157 5.1 17.8%
CBS Interactive 227,808 74 10.1 7.4%
Microsoft Sites 208,799 92 9.2 7.5%
ABC Television 171,359 71 20.9 2.7%
Undertone** 154,191 88 8.1 6.3%

*Video ads include streaming-video advertising only and do not include other
types of video monetization, such as overlays, branded players, matching
banner ads, homepage ads, etc.
**Indicates video ad network
†BrightRoll Video Network reported an internal tagging error that led to a potential
undercounting of their videos.

2011年3月10日
インド/ムンバイ インドではウェブユーザーの10人の内7人がオンライン動画を月間に視聴。インドにおいてオンライン動画視聴者のほぼ半数が「YouTube」を視聴。
コムスコアの動画視聴データ「Video Metrix」によれば、2011年1月インドでは3千20万人のPCオンライン・ユーザーがオンライン動画を視聴したレポート。この数字は総オンライン人口の72%に相当する。またこのレポートでは、この結果は「Youtube.com」への視聴が起因しており、このサイトを傘下に収める「Google Sites」がトップの動画サイトプロパティとして市場を牽引している。(アブストラクト)

7 of 10 Indian Web Users Watch Online Video in a Month

YouTube Accounts for Nearly Half of All Videos Viewed in India

comScore to Host Complimentary Webinar “The Rise of Online Video in India” on March 10

Mumbai, India, March 9, 2011 comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its latest study on online video viewing in India based on data from its comScore Video Metrix service, which was launched in India earlier this year. The report found that 30.2 million online users in India watched online video in January 2011, representing 72 percent of the total online population. The report also found that Google Sites led the market as the top video property, driven mainly by viewership at YouTube.com. These findings and others will be presented via live webinar, The Rise of Online Video in India, on March 10. For more information and to register, please visit: https://www1.gotomeeting.com/register/162199177

“Online video viewing is quickly becoming a central activity for Internet users in India,” said Joe Nguyen, comScore vice president for Southeast Asia. “The online video platform offers advertisers and marketers the opportunity to reach audiences in an engaging environment, providing the potential for significant brand interaction and awareness building. As broadband penetration in India continues to increase, we expect to see online video continue to grow and become an increasingly important channel for marketers to reach audiences in the burgeoning Indian online market.”

Google Sites Ranks as Top Video Property in India Fueled by Viewing at YouTube.com

In January 2011, 30.2 million Internet users age 15 and older watched online video in India from a home or work location, with an average viewer consuming 58 videos and watching 5 hours of video content during the month. Google Sites ranked as the top online video viewing destination in India across several metrics. More than 23.5 million viewers watched a total of 785 million videos on Google Sites, with viewers averaging 1.7 viewing hours during the month. Viewership at Google Sites was mainly driven by YouTube.com which accounted for 780.7 million videos, representing 44.5 percent of all videos viewed in India in January. Facebook.com ranked second with 6.6 million viewers and 30.1 million videos viewed, followed by Metacafe in third place with 3.9 million viewers. India-based properties Network 18 and Rediff.com India Ltd. both ranked among the top 10 largest video properties reaching 1.2 million and 861,000 viewers, respectively.

Top Video Properties in India**Based on Total Unique Viewers
January 2011
Total India Audience, Age 15+ Home & Work Locations*
Source: comScore Video Metrix
  Total Unique Viewers (000) Videos (000) Minutes per Viewer
Total Internet : Total Audience 30,155 1,755,186 302.8
Google Sites 23,563 785,417 101.0
Facebook.com 6,637 30,091 12.4
Metacafe 3,937 33,808 35.3
Yahoo! Sites 2,843 10,960 13.0
Dailymotion.com 2,720 24,128 56.5
VEVO 1,374 4,010 30.1
Network 18 1,229 5,525 109.0
Rediff.com India Ltd 861 2,930 5.0
Microsoft Sites 845 4,890 20.2
MIPS.TV 782 3,414 49.8

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
**Video Properties include all sites under that parent company. For example, Google Sites includes YouTube.com.

Comparative Look at Online Video Viewing in Across Global Markets

comScore Video Metrix currently reports on video viewing behavior in 20 markets across the globe. An analysis of several of these markets revealed that online video viewing behaviors vary widely across countries. Compared to several countries, India displayed lower online video reach and audience engagement. In the United States, Brazil, United Kingdom and Singapore, more than 80 percent of online visitors watched video in January, while video reached 78.6 percent of Australians online and 71.8 percent of Indians online. Of the six markets, audiences in the United Kingdom averaged the most time watching online video at 18.3 hours per viewer during the month, followed by viewers in the U.S. (15.8 hours per viewer), and Singapore (10.7 hours per viewer). Viewers in Brazil and Australia exhibited the same viewer engagement at 7.7 hours per viewer during January, while viewers in India averaged 5.1 hours.

Although India currently exhibits lower online video penetration and engagement when compared to some other markets, the potential exists for this burgeoning online market to see continued growth in the online video platform as a key part of consumers’ digital experience.

2011年3月10日
一般社団法人モバイル・コンテンツ・フォーラム,MCF定例セミナーにてインターアローズ代表取締役&CEO 男澤 洋二が“モビレンズから分かる海外と日本におけるスマートフォン利用者の携帯利用動向と特徴”をテーマに2011年3月23日(水)に講演いたします。
「スマートフォンにおけるユーザー動向」

<13:00~16:50 セミナー>

13:00~13:50
「スマートフォン利用実態を300項目から検証する(仮)」
講演者:株式会社アスキー・メディアワークス
アスキー総合研究所
所長
遠藤 諭 様
<http://research.ascii.jp/>

14:00~14:30
「スマートフォンユーザーのApp StoreやAndroid Marketなどのモバイルアプリマーケットプレース利用動向について(仮)」
講演者:株式会社インプレスR&D
コンシューマーサービス部
インターネットメディア総合研究所 白書/書籍編集グループ
編集
池辺 紗也子 様
<http://www.impressrd.jp/>

14:40~15:20
「モビレンズから分かる海外と日本における
スマートフォン利用者の携帯利用動向と特徴」

講演者:コムスコア正規日本代理店
株式会社インターアローズ
代表取締役&CEO
男澤 洋二
<http://www.interarrows.com/>
携帯市場動向データモビレンズ
<http://www.mobilens.jp/>

15:30~16:10
「スマートフォンのユーザ層はパソコンユーザから一般ユーザに拡大するか?」
講演者:慶応大学経済学部
准教授
田中 辰雄 様

16:20~16:50
「スマートフォン環境におけるモバイルコンテンツビジネスの
課題と可能性について「フィーチャーフォン・iPhone・アンドロイドユーザー利用比較報告書」より(仮)」

講演者:一般社団法人モバイル・コンテンツ・フォーラム
<http://www.mcf.to/>

詳細情報・お申込みは、下記サイトをご参照ください。http://www.mcf.to/seminar_application_form/20110323.htm

2011年3月7日
デジタルアクセスデータのリーダー、米国コムスコア社が2011年1月でのUSにおけるモバイル・サブスクライバー・シェアを発表。
携帯端末メーカー・シェア
2011年1月時点での過去3ヶ月平均で見た場合、USでのトップはSamsungでそのマーケット・シェアは24.9%。それ以前の3ヶ月平均から0.7ポイント上昇している。第2位はLGで20.8%。それに続いてMotorola 16.5%、RIM 8.6%、Apple 7.0%の順となっている。(アブストラクト)

OEM Market Share

For the three month average period ending in January, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.9 percent of U.S. mobile subscribers, up 0.7 percentage points from the three month period ending in October. LG ranked second with 20.8 percent share, followed by Motorola (16.5 percent), RIM (8.6 percent) and Apple (7.0 percent).

Top Mobile OEMs
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Oct-10 Jan-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 24.2% 24.9% 0.7
LG 21.0% 20.8% -0.2
Motorola 17.7% 16.5% -1.2
RIM 9.3% 8.6% -0.7
Apple 6.4% 7.0% 0.6

Smartphone Platform Market Share

65.8 million people in the U.S. owned smartphones during the three months ending in January 2011, up 8 percent from the preceding three-month period. Google Android captured the #1 ranking among smartphone platforms for the first time in January with 31.2 percent market share. RIM ranked second with 30.4 percent market share, followed by Apple with 24.7 percent. Microsoft (8.0 percent) and Palm (3.2 percent) rounded out the top five.

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Oct-10 Jan-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 23.5% 31.2% 7.7
RIM 35.8% 30.4% -5.4
Apple 24.6% 24.7% 0.1
Microsoft 9.7% 8.0% -1.7
Palm 3.9% 3.2% -0.7

Mobile Content Usage

In January, 68.1 percent of U.S. mobile subscribers used text messaging on their mobile device, while browsers were used by 37.0 percent of subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 35.3 percent of the mobile audience, representing an increase of 1.6 percentage points. Accessing of social networking sites or blogs increased 1.1 percentage points, representing 25.3 percent of mobile subscribers. Playing games represented 23.7 percent of the mobile audience, while listening to music represented 16.5 percent (up 1.1 percentage points).

Mobile Content Usage
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Oct-10 Jan-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 68.1% 68.1% 0.0
Used browser 36.2% 37.0% 0.8
Used downloaded apps 33.7% 35.3% 1.6
Accessed social networking site or blog 24.2% 25.3% 1.1
Played Games 23.7% 23.7% 0.0
Listened to music on mobile phone 15.4% 16.5% 1.1

2011年2月16日
Growth of Mobile Market Enablers in EU5
インターネット視聴率のグローバル・リーディング・カンパニー コムスコア社の携帯市場動向データのモビレンズよるとEU5における携帯ユーザの携帯メディアの利用率は37%に達し2010年10-12月の3カ月平均で対前年同月期間比で7%伸びました。この期間3Gユーザは47.1%から41.7%に減少し、スマートフォンユーザは約10%伸び、31.1%に達しました。2009年12月から2010年12月まで、無制限データプランを利用している携帯ユーザは8%上昇しました。

February 15, 2011 ComScore data mine

While in the EU5, mobile media usage reached 37 percent penetration, up 7 previous year. Driving this mobile media usage in Europe, 3G adoption reached 47.1 percent in December 2010, up from 41.7 percent the previous year. Smartphone adoption accelerated to reach smartphone 31.1 percent, up nearly 10 percentage points. From December 2009 to December 2010, the percentage of mobile phone subscribers with unlimited data plans rose to nearly 8 percent.

http://www.comscoredatamine.com/2011/02/growth-of-mobile-market-enablers-in-eu5/

2011年1月21日
comScore Releases December 2010 U.S. Online Video Rankings
VEVO Rakes in 50 Million Viewers One Year After Its Launch
デジタルアクセスデータのリーダー、米国コムスコア社comsScore Video Metrixによると2010年12月米国において1億7,200万人のインターネットユーザがオンラインンビデオを利用し、1カ月のビデオコンテンツ閲覧者の平均利用時間は14.6時間、全体で52億セッションとなりました。トップはYouTube.comのGoogle サイトで約1億4,480万人のユニークビュアーで、yahooサイトが5,060万人と続きました。昨年ロンチしたVEVO は堅実に続伸し12月で50,600万人のビューアーを達成しました。Googleサイトはこの期間19億セッションを記録し1人当たりの利用時間は4.6時間となりました。
Top 10 Video Ad Properties by Video Ads Viewed
2010年12月、米国では59億のビデオ広告が閲覧されトップはHuluが12億インプレッションとなりました。ビデオ広告は米国人口の49%にリーチし、月間平均39.8回の閲覧回数に達しています。


comScore Releases December 2010 U.S. Online Video Rankings

VEVO Rakes in 50 Million Viewers One Year After Its Launch

RESTON, VA, January 21, 2011 comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 144.8 million unique viewers, followed by Yahoo! Sites with 53.1 million viewers. In one year since its launch, VEVO has steadily grown to reach 50.6 million viewers in December, with much of its viewing being driven by VEVO on YouTube. AOL, Inc. maintained the fourth position with 48.6 million viewers, followed by Viacom Digital with 45.9 million. Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 274 minutes, or 4.6 hours.

Top U.S. Online Video Properties by Video Content Views
Ranked by Unique Video Viewers
December 2010
Total U.S. Home/Work/University Locations
Source: comScore Video Metrix
Property Total Unique Viewers (000) Viewing Sessions (000) Minutes per Viewer
Total Internet : Total Audience 172,109 5,156,086 873.1
Google Sites 144,757 1,924,214 274.3
Yahoo! Sites 53,050 191,367 30.0
VEVO 50,594 266,448 89.9
AOL, Inc. 48,550 252,561 31.2
Viacom Digital 45,880 148,321 51.6
Facebook.com 41,119 124,546 14.6
Microsoft Sites 36,589 132,747 50.4
Fox Interactive Media 28,902 90,959 19.3
Turner Digital 26,943 89,204 23.4
Hulu 26,493 131,127 217.1

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 5.9 billion video ads in December, with Hulu generating the highest number of video ad impressions at morethan 1.2 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 1.0 billion ad views, followed by ADAP.TV (682 million) and BrightRoll Video Network (588 million). Video ads reached 49 percent of the total U.S. population an average of 39.8 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 47.1 over the course of the month.

Top U.S. Online Video Properties by Video Ads* Viewed
Ranked by Video Ads Viewed
December 2010
Total U.S.  Home/Work/University Locations
Source: comScore Video Metrix
Property Video Ads (000) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 5,910,646 39.8 49.1
Hulu 1,227,929 47.1 8.6
Tremor Media Video Network** 1,021,693 11.8 28.6
ADAP.TV** 681,543 11.9 19.0
BrightRoll Video Network** 587,946 8.7 22.3
Microsoft Sites 423,000 10.2 13.7
CBS Interactive 271,461 8.9 10.1
AOL, Inc. 231,884 6.7 11.5
Undertone** 226,822 9.2 8.1
Google Sites 223,842 4.8 15.3
TubeMogul Video Ad Platform** 174,062 4.1 14.2

*Video ads include streaming-video advertising only and do not include
other types of video monetization, such as overlays, branded players,
matching banner ads, homepage ads, etc.
**Indicates video ad network

Other notable findings from December 2010 include:

  • The top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 51.4 percent, BrightRoll Video Network at 40.6 percent and Break Media at 39.7 percent.
  • 84.6 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.0 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 16.4 percent of all videos viewed and 1.6 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit
www.comscore.com/companyinfo.

2010年のコムスコアニュースはこちらを参照ください

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